Saturday, 12 October 2013
6 GT: Baby George
Have a look at this ... http://www.digitalstrategyconsulting.com/intelligence/2013/07/royal_baby_and_online_marketing_how_10_brands_newsjacked_the_birth_of_prince_george.php
to newsjack : to hijack some news (détourner)
Were you aware that the royal baby had been used as a marketing strategy?
What is your opinion about it?
Do you think these brands are going too far? Are they entering the royal family's privacy?
Would you like to be as famous as they are and see pictures or representations of yourself nearly everywhere (ads, tv, newspapers, twitter, ...) ?
And which of these do you prefer? Why?
See you on Monday :)
--> all you write here could be useful in the test we'll have on Monday ;)
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